10 ways to find freelance work on Linkedin

Finding freelance work on Linkedin can be tricky, especially if you’re new to the world of freelancing and don’t have a lot of connections or experience to show potential clients. Fortunately, you can find freelance work on Linkedin by searching job listings from top companies, writing your resume and profile, and talking with other professionals about their Linkedin strategies. Here are 10 tips for finding freelance work on Linkedin!

1) Create a LinkedIn Profile

LinkedIn is a great way to get in touch with potential clients, start building relationships, and ultimately find freelance work. The key is setting up a profile that highlights your skills, experience, and goals.

Use keywords like freelance, consultant, or freelancer in your title and summary. LinkedIn is also a great place to start building your professional network.

By connecting with professionals you’ve met offline, past co-workers who might have new jobs they’re looking to fill, or hiring managers at companies where you’d love to get some freelance assignments. Doing so may help them remember you when they’re working on their next project.

2) Follow influencers in your field

It can be easy to forget about your existing network when looking for freelance work, but it’s also a great place to start. Whether you’re interested in finding part-time or full-time freelance opportunities, you can use your network of contacts, your professional connections, and friends from school and previous jobs to help you spread your name and showcase your talents.

To do so, it may be helpful to view them as mentors who want what’s best for you; they are more likely to help if they feel like they’re connecting with you.

3) Add value to groups

The most valuable resource you have is a group of people who can provide feedback and support, so don’t be afraid to take that first step. And remember: You’re not only seeking feedback but trying to give it as well.

The more you get involved in groups, the more you can build your network and thus your chances of finding freelance work or even an employee job on LinkedIn.

LinkedIn makes it easy for users to get involved in these smaller communities through features like Answers, Questions & Answers (Q&A), Groups, and Jobs. These features make it easier than ever for you and other professionals looking for freelance opportunities and information from each other.

4) Engage with people through direct messaging

Linkedin allows you to send messages directly to anyone who isn’t a connection. You can connect with people and start conversations about career opportunities this way.

Ensure that you follow proper etiquette by writing a message first (send an InMail) before sending a direct message. If you follow up after sending an InMail, make sure it’s in person; once again, keep everything professional!

Even if your target isn’t interested in talking at that time, it will help get your name out there for later consideration. When creating your LinkedIn profile, put your most marketable skills and accomplishments near the top of your summary—this is where recruiters typically look first when browsing profiles.

5) Post relevant content into groups

It’s pretty straightforward, actually: create a free account on LinkedIn and join groups where your target audience hangs out. You don’t have to link in with every group you see. Pick a few that you feel will be a good fit.

You should also think about how many groups you want to post in each week. It might be smart to cap it at two or three, so your posts stand out from other users.

Once you’ve selected some appropriate groups, go ahead and start posting! Consider publishing two pieces of content per day: one first thing in the morning, another at around 5 PM ET. This way, both potential clients and employers will be reading when they have time for it.

6) Promote yourself

Networking is an essential part of life in general, but it’s especially important when you’re just starting out. Being a freelancer means that you don’t get a steady paycheck and often don’t have much in your savings account either.

That means it’s crucial that you secure income quickly and continue building your client base over time—that way, as clients come and go, you won’t be stuck without any money coming in.

Networking is one of many tools at your disposal for landing quality clients, so make sure to use it early and often. If you don’t know how to network effectively, take some time to read up on how best to approach networking opportunities.

7) Start discussions

Whenever you join a group or get involved in any type of discussion, you are putting yourself out there. Even if it is just joining in a simple discussion and not asking for any referrals, new contacts can see your name and start paying attention to what you’re doing.

So be sure that when you join groups related to your profession, you remain active by adding valuable content and engaging with other members. In addition, if you put these bits of info on your profile, you will generate trust among your followers, so they won’t hesitate to contact you if they need your help.

8) Watch for job postings

One of your best opportunities for finding a job is already out there. Many organizations post openings for their companies and projects on LinkedIn, so paying attention to these postings is essential.

The key is doing your research before you apply. Read through a posting’s requirements and follow any directions given, such as filling out an application or sending in a specific document. If you miss information or deadlines specified in an ad, you could easily miss out on being considered for the job; worse yet, if someone else recognizes what you missed, that person could beat you out for it.

9) Get support from groups

LinkedIn groups offer an excellent place for freelancers looking for new business, offering a means of reaching out and building relationships with potential clients. You can join groups based on location or industry and create your group to attract people with common interests.

The most significant benefit is that you can post questions and offer advice within a group setting so that other members are seeing your name, profile picture, and content you’ve created.

Although not quite as powerful as having one-on-one conversations where people will actually hear what you have to say and get personally invested in your brand, using LinkedIn groups is a great way to build up your online presence and set yourself apart from other freelancers.

10) Reach out to people individually

You can’t rely solely on Linkedin for your job search. (I see too many posts from people saying I’m new to LinkedIn and am looking for a job. Can anyone help me?) So yes, utilize it—it’s an incredible tool, but don’t stop there.

Your best bet is to reach out directly to companies that you are interested in working for through LinkedIn or even phone calls if you feel comfortable with that approach. In addition, Facebook also provides an opportunity for direct communication with companies and individuals and face-to-face networking events held by organizations.

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