When you are trying to decide whether you should use Facebook advertising to promote your business, there are many factors that go into the decision process. You want to make sure that it’s worth the money and will help your company grow, but how do you know if it’s the right move? If you have considered Facebook advertising, or are still on the fence about whether it’s right for your business, check out this list of reasons why Facebook advertising can be beneficial to your marketing strategy.
Facebook Ads Are Low Cost
While advertising with Facebook does cost money, it’s also a much more affordable way to reach your target market than you might think. You can select specific demographics or choose to make your ad available to everyone in your local area.
Additionally, Facebook has strict advertising policies that protect users from spam, so you don’t have to worry about feeling like you’re being forced to pay for something useless.
When it comes down to it, there are only two reasons why anyone would use social media—to learn more about an organization or individual and connect with them or buy something they offer. When you really break it down and start thinking about what these platforms were built for, Facebook ads aren’t that expensive at all.
You Can Target Your Audience Perfectly
Facebook’s massive user base (over 1.5 billion) makes it a powerful channel for businesses looking to connect with their target audience. According to Facebook, 83% of Facebook users check in every day on mobile devices and more than 250 million people use Facebook groups to join communities around shared interests.
These numbers make it easy to see why advertisers are flocking to Facebook advertising. In fact, Facebook is estimated to take in around $1 billion in revenue each month from its advertising products alone! As such, you can expect a good return on investment when investing in paid marketing through social media platforms like Facebook ads. Be warned though; not all forms of advertising are created equal.
Create a Video Ad in 5 Minutes
Facebook video is exploding in popularity right now, with well over 8 billion videos viewed each day. If you want to join in on that action and get your message across in a short amount of time, Facebook video advertising can be one way to do it.
It’s important to note that before you start making any Facebook ad purchases, you need to make sure your page is optimized for Facebook ads. Make sure to include all necessary information like phone number and website URL.
You should also set up conversion tracking for your store so you can track each ad’s effectiveness at bringing visitors back into your shop or online store.
Budget Tracking Is Easy
You can track your Facebook advertising budget by keeping a running total in a spreadsheet or using an online budget tracker like HubSpot’s free Google AdWords and Facebook Ads dashboard. With it, you can compare your costs and conversions as you continue to run your campaigns.
Budgeting is simple with Facebook ads; when you set up an ad campaign, you enter how much money you want to spend on ads. You’ll pay that amount each time someone clicks on your ad—which means if no one clicks, you won’t spend any money.
Unlike other forms of advertising where advertisers pay for impressions instead of leads, with Facebook ads your audience must click through to visit your website before charging anything. If it’s easier for you to think in terms of daily budgets, no problem!
There are many ways to create the perfect audience
Facebook advertising allows you to target your ideal audience by location, gender, language, and operating system among many other criteria. One of its best features is that you can start a campaign for as little as $1 with no risk.
By creating an ad in less than 5 minutes you can improve your conversion rate and achieve more leads at affordable costs while reaching all your potential customers. In order to be cost-effective, however, it’s important to know how much it will cost for Facebook advertising so you can set a realistic budget.
For example, if you want to reach people living in New York City between 18 and 35 years old who like sushi restaurants, it would cost around $5 per day. This type of campaign would cost around $1000 per month if you were paying for 1000 clicks per day. If your business doesn’t have a big budget but still wants to get results from social media marketing campaigns, then try Facebook advertising! It offers better targeting options and lowers costs compared to Google AdWords.
Conversion Tracking is Automated & Accurate
Facebook’s advertising policies require advertisers to provide a phone number, website URL, or mailing address when they create an advertisement. This is called conversion tracking and it allows Facebook to keep track of whether or not ads are driving conversions (phone calls, signups, purchases, etc.).
Facebook sends an encrypted string to your website as soon as someone views your ad – even if they don’t ultimately complete a conversion. This is why Facebook advertising can be so cost-effective – you know exactly how much traffic you’re getting from a given ad and can make more informed decisions about future campaigns.
With traditional advertising channels like TV and radio, there’s no way to tell whether people saw your ad or paid attention to it.
Increase your ROI by creating Lookalike Audiences
Facebook is notoriously difficult to tap for effective advertising, but one way to increase your ROI (or return on investment) is by targeting Lookalike Audiences. Facebook’s algorithm takes what you already know about your customers and finds people similar to them in terms of demographics, interests, education, and location.
You can also create an audience from a piece of content that has a high view count or received lots of likes—essentially anything that indicates interest in your brand. By doing so, you could reach out to potential customers who may have never heard about you otherwise.
Things to Consider When Advertising on Facebook
Image and text size
The image that you post with your ad will be the first thing people see and it needs to stand out. A good rule of thumb is to use a 150×150 pixel image for your Sponsored Stories, which means that the text should be no more than 20% of the width of the image.
If you’re unsure how to target your audience, Facebook offers a variety of demographic options including age, gender, location, interests, education, and work.
Every ad has a creative brief that tells you exactly what you’re trying to say. It also contains what type of audience you want to reach through your ad. This way, Facebook can assist in making sure your message delivers properly and efficiently.
The right type of advertisement
You have four options when choosing an advertisement: Promoted Posts are ads that will appear on newsfeeds; Promoted Stories are shown in the sidebar like regular status updates; Promoted Links are placed at the top or bottom of newsfeeds. Sponsored Ads are displayed on product pages or within app advertisements.
Choosing the right type of advertising
When you run a Facebook ad campaign, it’s important that you choose the right type of advertising. There are three main types of Facebook ads:
1) Promoted Posts: These are sponsored content that appears as status updates and in feed stories. You can also link them to your website and include calls-to-action which increases engagement with your product or service.
2) Targeted Ads: These are advertisements targeted to specific people based on the information you input. For example, if you’re selling a service in the health industry, you could target users who have posted about being active physically or fit.
3) Sponsored Stories: These are advertisements that look like regular status updates from ordinary people who have used your products or services before.
Each type has benefits, so use this info to determine which is best for your business needs!
Writing your ad copy
The first step of making a successful Facebook ad is writing your copy. Remember to make text compelling and interesting enough to capture someone’s attention.
Make sure you use the right keywords for your business as well. Make an effort to speak directly to the audience that you’re trying to reach, instead of speaking at them.
Finally, remember that Facebook provides tools for tracking impressions and conversions for their ads, so make sure you check back often. If people aren’t seeing your ad and clicking on it, then it’s not doing its job!
The Importance of a Call-to-Action.
A call-to-action is a sentence or statement in an advertisement that tells your audience what you want them to do. This helps make the ad more effective and easier for your audience to understand. For example, if you’re advertising a new consumer product, you can increase the effectiveness of your ad by including “buy now” or “sign up” as the call-to-action.
In addition, adding a call to action can help increase conversion rates. When people see that they have an action to take after viewing the ad, they are more likely to take that action than when they don’t see one.
One thing businesses should remember is that not every type of call-to-action performs well with every type of audience. For example, if you want people to follow your Instagram, simply instructing them to do so might not be the most effective method.