Pinterest has become a social media juggernaut that’s changing the way people share, discover, and connect with brands. Now it’s time to use Pinterest marketing to grow your business. Here are some ways you can use Pinterest to reach out to your target audience.
Learn how to use Pinterest to market your business
Pinterest is a social media platform where people can share, discover and connect with brands. It’s an excellent way to get your product or service in front of the right audience, but you need to know how to use it properly. There are 6 ways you can use Pinterest to market your business:
1. Promote Products – Use Pinterest to promote products that align with the content on your page. You can find relevant boards by searching for keywords related to your industry or niche.
2. Blog – Post pins relevant to what’s being written about in your blog posts for more reach and engagement
3. Sell Products – Create a Pinterest shop where people can purchase products directly from you
4. Host Events – Invite attendees and share with them on Pinterest for an increased reach
5. Connect With Other Brands – Follow other brands in your industry and comment on their posts
6. Ask For Feedback – Share polls, contests, or surveys on Pinterest in order to collect feedback
The right type of board for your business
Pinterest is a social media platform, so it makes sense to use Pinterest marketing to extend your enterprise. However, you need to create a Pinterest profile that aligns with the type of brand you have.
For example, if you have a fitness blog about healthy recipes and workouts, creating a board dedicated to your workout will be more effective than just making boards for each recipe.
When choosing which type of board to make for your business, think about what customers would find most interesting or relevant. Decide what type of content you want to display on that specific board and customize it accordingly.
Go beyond the “pin” with Pinterest analytics
Pinterest analytics allows you to track who is pinning your content and how it is performing. As a business owner, this information can be very valuable. There are two types of analytics available on Pinterest:
1) Business analytics
It gives you the ability to track the type of pins that are most popular with your followers. These insights can help you understand what pins are resonating best with your followers and inform future content strategies.
2) Social analytics
It gives you the ability to see which pins are generating the most engagement (likes, comments, click-throughs). You can use this data to identify what type of content is driving more engagement than others so you know what to create in the future.
Get creative with the content you pin
Pinterest is an excellent marketing tool because it’s much more than just a social media site. The site has robust analytics that allows you to track the popularity of your pins, which can be useful in planning your outreach strategy.
Pinterest also allows for the pinning of images and videos that are not necessarily branded with your company logo or name, which helps you build relationships with your followers.
Ultimately, the content you pin should depend on who you’re trying to reach. If you’re looking to reach out to small businesses, for instance, focus on how-to articles and success stories promoting entrepreneurship.
If you want to target professionals or business people, share inspirational quotes or professional advice about managing your career. Just make sure to customize the content so that people can’t tell what it’s for by looking at it—a common mistake!
Make sure you’re on top of your analytics.
Pinterest doesn’t provide analytics in the same way other social media sites do, but you can still track some things using third-party metrics. You can use analytics to get a feel for the demographics of your followers.
It will be easy to see if your followers are mostly female or male, how old they are, where they live, and more. That way you’ll know what types of content to post in order to get more followers. If you want to find out how much traffic is coming from Pinterest, Google Analytics is a good option.
You won’t see specific data on Pinterest visitors, but it will show you how many people have linked to your Pinterest site. You should also check out services like Hootsuite or Buffer that allow you to schedule posts ahead of time. This will make it easier for you to keep up with posting regularly without having to worry about staying logged in all day.