Twitter has revolutionized how businesses and people communicate, gather news, and share information. If you’re not taking advantage of Twitter as part of your marketing strategy, you’re missing out on an incredible opportunity to connect with your customers and target audience in ways that were never possible before Twitter existed.
Whether you’re just getting started with Twitter or looking to refine your current social media strategy, the Twitter marketing guide has everything you need to know about using this powerful tool to grow your business or customer base at every stage of your company’s development.
What is Twitter?
Twitter is a social networking service that enables users to send and read 140-character messages from tweets. Users can follow other users’ tweets, which are displayed in reverse-chronological order on their home page, and subscribe to other users’ tweets.
Additionally, Twitter allows users to create groups of individuals (known as lists) whose tweets they can filter. Finally, Twitter provides an application programming interface that developers can use for creating new applications.
However, Twitter is not just for business; it’s also a great way for family members to stay connected and young people can keep up with current events. The site provides information quickly in a short digestible format. This means it is perfect for catching up on current news or letting friends know what you have been doing recently.
What are the benefits of using Twitter?
Twitter makes it possible for businesses to establish relationships and build trust with their customers and prospects. Twitter also gives companies a chance to be heard, as information spreads quickly on Twitter.
According to Twitter’s latest report, nearly 400 million Tweets are sent every day from users in 100 countries across 20 different languages. In other words, getting started on Twitter can help you reach a lot of people very quickly—if done right.
So what is an effective strategy for marketing your business through Twitter? The answer is simple: Start sharing valuable information with people who need it. In other words, you have to get good at tweeting valuable content if you want your business to be successful on social media.
Considerations when using Twitter
Twitter marketing strategy isn’t just about sending out short, catchy tweets that drive engagement. Yes, Twitter is all about those clever 140-character quips (or less), but if you’re going to use Twitter for marketing your business it has to be done in a very specific way.
It might seem counterintuitive at first—especially when there are so many other social media platforms—but Twitter can be an extremely effective marketing tool for businesses.
In fact, one study found that Twitter drives more than twice as much traffic as Facebook and four times as much traffic as Google+. But how do you go about using Twitter to market your business? Let’s take a look at some of our favorite Twitter marketing strategies and tips below.
## First things first When it comes to using Twitter for marketing your business, it helps to think of yourself as an individual user rather than a brand or company.
While businesses may have multiple people tweeting on their behalf, you don’t want your company account to come across like a brand account; after all, brands don’t talk like real people! Instead, tweet like someone who happens to work at the company rather than someone who represents them.
## Build relationships If you want people—and potential customers—to follow and engage with you on Twitter then building relationships with them is crucial.
Whether it’s by retweeting their content, responding to their tweets, or offering up your thoughts on a topic, using Twitter for marketing your business means putting yourself out there as an individual who cares about what they have to say.
## What should I tweet? It might seem obvious, but when using Twitter for marketing your business, make sure that everything you tweet is relevant to your company.
While it’s okay (and even encouraged) to post personal tweets from time to time, if you find that all of your tweets are personal then it might be time to rethink how you use Twitter.
Once you’ve made sure that your strategy aligns with your goals, there are two main ways to use Twitter for marketing your business.
Promote company updates — Whether it’s a big sale or an upcoming product launch, make sure people know about it by tweeting out info about what’s going on at your company. Linking back to relevant content is also encouraged!
Gather customer feedback — Asking for customers’ and potential customers’ opinions is a great way to get engagement from them on Twitter. Not only does it show that you care about their opinion, but it also allows you to build closer relationships with them and gather insight into what they like/dislike about your products/services.
Types of Twitter accounts
A business owner might want two accounts for his or her business, one for marketing and another for customer service. When using Twitter, keep in mind that having more than one account allows you to represent your brand however you want without confusing customers.
But if you’re trying to manage a personal and professional account from a single Twitter handle, it can be complicated—and even risky—for consumers. The bottom line is that it pays to have as many Twitter accounts as necessary; each account should serve a different purpose and resonate with different audiences.
Finding your niche on Twitter
A popular approach in marketing is to focus on a specific niche. Knowing your niche on Twitter can help you create tweets and interact with others more effectively. For example, if you’re a photographer in Manhattan, you’ll probably want to connect with other photographers in that area.
You might also focus on connecting with people who have an interest in photography but don’t actively take photos themselves—like those interested in design or history. By understanding your market, you can develop content and conversation starters that help capture their attention. And by capturing their attention, they’ll be more likely to engage (and hopefully buy).
How to find followers
Use Twitter’s advanced search functionality to find Twitter users who might be interested in your product. For example, if you sell dog toys, you could type dog toys into Twitter’s search box and see who is tweeting about those terms.
The results will show you which users have recently tweeted about that topic. Keep in mind that some people tweet randomly on topics they care about—so if a tweet from someone doesn’t appear relevant, look at their recent tweets before deciding whether or not they are worth following.
Growing your audience on Twitter with advanced strategies
Twitter is a social media platform that allows users to communicate, share ideas and connect with brands. With so many potential followers, businesses of all sizes need to use Twitter effectively.
This includes knowing who you want your target audience to be and then reaching out to them through advanced strategies like Twitter chats, direct messaging, and live-tweeting events. Here are some tips on how to do Twitter marketing as a small business owner or marketing professional.
A Twitter chat occurs when participants (typically between 1-3 people) tweet their answers to predefined questions over a set period of time, usually an hour. Some questions allow for up to two-part answers (called chunking), which can help people understand what other participants are saying easier in larger groups.
Chats typically have names like #[hashtag]chat where [hashtag] is a preselected keyword that will help others find it easily in search results on Twitter (this ensures anyone can participate no matter where they follow you).
A key component of an effective Twitter marketing strategy is finding hashtags relevant to your brand and industry-first by checking current posts with similar ones or using third-party apps such as Tagboard, Twubs, or TagBot.
Promoting your business effectively with Twitter
Promoting your business with Twitter can be a great way to get more eyes on your company and increase brand awareness. If you’re wondering how to do Twitter marketing effectively, here are a few ways: –
Establish yourself as an authority in your field by promoting industry news relevant to your business.
Add followers who may become customers or readers.
Create interesting content that isn’t necessarily about your company, but is still engaging enough for people on social media sites (where most of them will be) to interact with.
Use hashtags strategically when posting content so that anyone searching for something related finds you, too. A well-rounded twitter marketing strategy takes time and research. You’ll need to know what type of tone your audience likes, what they find funny or informative, and how they like their information delivered before you start tweeting.
Once you’ve got all that figured out, it’s time to put together a game plan for creating tweets that will encourage engagement from other users. Be sure to use different approaches depending on whether you’re trying to attract new followers or respond directly to existing ones.
While both types of tweets have value, knowing how each one is best used can help grow your following faster than if you just try one method over another blindly. That said, always keep it fun! After all—it’s called social media because it’s supposed to be interactive!
Using Twitter with email, blogging, and other social media platforms
To get results with your Twitter marketing, you need to set up a comprehensive campaign. You can’t just send out one or two tweets and expect results. You need to use it in conjunction with other social media platforms, such as Facebook and Google Plus, and email marketing campaigns.
Schedule posts on all of these platforms at consistent times so that you can establish your presence in more than one place. This is where a tool like Hootsuite comes in handy—it allows you to schedule posts ahead of time and has analytics tools that allow you to track your progress. If you haven’t already done so, sign up for an account on Hootsuite today!